Digital Marketing Interview Questions with Answers, Tips for Cracking Interview in Digital Marketing 2020

Digital Marketing Interview Questions and Answers

with Tips & Tricks for Cracking interviews in MNC Companies

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1. What is HTTP / HTTPS / HTTP2? Explain connections and how they flow.
HTTP = not secure page
HTTPS = Secured page for which seo score will be given
1. Do root domains have trailing slashes? or . There is no functional difference between those two URLs. Webmasters are free to include or to leave out that trailing slash when linking
1. What are the fundamental parts of a URL?
URLs are a mix of Protocol , Domain parts,Subdomains.TLDs,Path ,Parameters and Fragments
1. What is "www," anyway?
World Wide Web (WWW)
1. What are generic ccTLDs? (France) (United Kingdom) (European Union)
ccTLD shows users and search engines in what country, sovereign state, or dependent territory a website is registered
1. Describe the transaction between client and server?

1. What do we mean when we say "client side" and "server side?"
2. Name 3 common servers. Explain each one.
Web Server, FTP Server, Virtual Server
1. How does DNS work?
Domain name server - When you enter a URL into your Web browser, your DNS server uses its resources to resolve the name into the IP address for the appropriate Web server
1. What are ports?
A port number is a way to identify a specific process to which an Internet or other network message is to be forwarded when it arrives at a server
1. How do I see/find my public IP address?
using tools like we can find out
1. What is a proxy server?
Proxy servers allow to hide, conceal and make your network id anonymous by hiding your IP address

1. What is a reverse proxy server?
A reverse proxy is a device or service placed between a client and a server in a network infrastructure
1. How do CDNs work?
CDN (content delivery network) Basically increase page speed by reducing server request, refers to a geographically distributed group of servers which work together to provide fast delivery of Internet content.
1. What is a VPN?
VPN (Virtual Private Networks) If Many employees needed to connect to a certain computer from different locations then VPN is used.
1. What are server response codes and how do they relate to SEO?
301 - seo friendly and permanent redirection code
302 - seo friendly and temporary redirection code
404 - for error pages
1. What is the difference between URL rewriting and redirecting?
URL-rewrite rules are transformation patterns applied by your webserver in order to effect redirects.

A rewrite rule may specify that all incoming URLS of the form be redirected to

1. What is MVC?
MVC is framework
1. What is a development sprint / scrum?
2. Describe a development deployment workflow.
3. What are the core functions that power Google search?
4. What is PageRank?
Its a numeric value provided by google to tell how important page is on the web. it is measured as 1/10 , 2/10. 2/10 and so on..
1. What is toolbar PageRank?
The Google Toolbar long had a PageRank feature which displayed a visited page's PageRank as a whole number between 0 and 10
1. What is the reasonable surfer model?
2. What is the random surfer model?
3. What is Mozrank, Domain Authority, and Page Authority — and how are they calculated?
Domain Authority is a score measured by MOZ out of 100. It predicts how good any Website will rank in SERPs (Search Engine Results Pages).

Whereas DA measures strength of entire Domain or Sub-Domain, Page Authority (PA) measures strength of an individual Webpage.
calculated by evaluating multiple factors, including linking root domains and number of total back links, content, on page optimisation

1. Name 3 Google search parameters and explain what they do (hint: gl= country).
2. What advanced operator search query will return: all URLs with https, with “cat” in the title, not including www subdomains, and only PDFs?
3. Describe filtering in search results, and which parameter can be appended to the search URL to omit filtering.
4. How can I Google search by a specific date?
5. If we say something is "indexed," what does that mean?
indexed means - a page is stored in google index server
1. If we say something is "canonicalized," what does that mean?
canonicalised means - duplicate page
1. If we say something is "indexable," what does that mean?
a page which not in google index server, can be indexable and display in search results
1. If we say something is "non indexable," what does that mean?
a page cant get cache by google
1. If we say something is "crawlable," what does that mean?
crawl able or indexable both are same
1. If we say something is "not crawlable," what does that mean?
not crawlble or not indexable both are same
1. If we say something is "blocked," what does that mean?
the page is blocked and not showing in google search results
1. Give examples of "parameters" in the wild, and manipulate any parameter on any website to show different content.

1. How should you check rankings for a particular keyword in a particular country?
we can use adpreview tool
1. Where are some places online you can speak to Googlers for advice?
google product forum, summits, twitter and other forums
1. What are the following: rel canonical, noindex, nofollow, hreflang, mobile alternate?(Explain each directive and its behavior in detail and state any variations in implementation)
rel canonical - to remove duplicate pages
no index - letting google bots know , don't index this page
no follow - letting google bots know , don't follow this page links
hreflang - mentioning language tag en=in , en-us like this

1. Explaining metrics from popular search tools
2. Explain SearchMetrics search visibility — how is this calculated? Why would you see declines in SM graphs but not in actual organic traffic?
3. Explain Google Trends Index — how is this calculated?
4. Explain Google Keyword Planner search volume estimates & competition metric — is search volume accurate? Is the competition metric useful for organic?
5. Explain’s organic traffic graphs — Why might you see declines in SEMrush graphs, but not in actual organic traffic?

1.What are some external but important factors which impact the ranking?


2.How many types of Meta Tags are there in SEO and what are their characters limits?


3.How you will start keyword research? Which tools would you use for doing it?


4.Differentiate between Dofollow and Nofollow?


5.What do you understand by Keyword stemming?


6.What do you mean by Backlink and mention about quality and spam backlinks?


7.What are out bound Links?


8.What is Cross linking and what are the function of Cross linking?

9.Name few Black Hat SEO techniques?


10.What is Google Sandbox?


11.What is the meaning of competitive analysis?


12.What is 301 redirect and write the code by taking one example site?



13.What are search console?



14.What is robots.txt and write the code by taking one example site


15.What will you do, for the company website you are working for, decides to move all the contents to new domain?


16.What is the latest update in SEO?


17.To increase rankings, what things should not be performed to avoid a penalty?


18.What are the key aspects of Penguin update?

19. What is Disavow tool?

20. What is AMP



21. What is Blog commenting and forum posting? are they have any impact on SEO Score


22. What is XML Sitemap and html sitemap and mention the importance.


23. Which Tools used for SEO ?

24. What is Canonical issue ?

25. How to remove Canonical Issue ?


26. I wish to remove visits from my own office from getting counted in Google Analytics. How can I do so?

27. What is the difference between exit rate and bounce rate?

28. How will you check the number of backlinks of your competitors site?


29. What do you mean by anchor text?

30. What is meant by conversions and how will you track conversions through GA?

31. What is the difference between a users and a session in google analytics?


32. Where can I find the UA tracking code?


33. What is difference between Goals & Funnels ?


34. What is “Not Set” and “Not Provided” in Google Analytics?